Versatile Ad Adaptation for Diverse Digital Platforms

Marlin Motion and layered.video collaborated to showcase how an ad can be seamlessly adjusted to fit various aspect ratios, ensuring optimal performance across multiple platforms. Using FREE NOW’s ride-sharing campaign as a case study, this video demonstrates the flexibility of dynamic ad resizing while maintaining visual impact and brand consistency. By adapting content for different formats, the project highlights how brands can maximize reach and engagement across diverse digital landscapes.

The Challenge

FREE NOW aimed to create an advertisement adaptable to various aspect ratios, ensuring consistent branding and messaging across multiple digital platforms. The objective was to design a flexible ad that maintains visual appeal and effectiveness, whether viewed on mobile devices, tablets, or desktops.

The Solution

We developed a dynamic advertisement that seamlessly adjusts to different aspect ratios, preserving the core message and visual integrity across platforms. The ad showcases FREE NOW's services through engaging visuals and concise messaging, optimized for each format. This approach ensures a cohesive brand experience, enhancing user engagement and reinforcing FREE NOW's position as a leading mobility service provider.