Dynamic Explainer Video Showcasing Advanced Cybersecurity Solutions

Clever Taxi partnered with layered.video to create a high-impact OOH video campaign, displayed extensively throughout Bucharest. Designed to promote the platform’s 50% discount for card payments, the video leverages an interactive map showcased through app screen captures on a mock 3D phone. Rooted in a contextual brand environment with Clever’s signature colors, the animation delivers a clear and compelling message in Romanian, driving home the ease and benefits of cashless transactions. The result is a visually striking, action-driven piece that seamlessly integrates real app functionality with a Call to Action.

The Challenge

Clever Taxi aimed to promote the adoption of cashless payments among its users by offering a 50% discount on rides paid via card. The objective was to create a compelling out-of-home (OOH) video campaign, displayed prominently throughout Bucharest, to encourage users to switch from cash to card payments, enhancing convenience and safety.

The Solution

We developed a dynamic OOH video that features an interactive map displayed through app screen captures on a 3D phone mock-up, rooted in a contextual environment aligned with Clever Taxi's brand colors. The video, presented entirely in Romanian, showcases the ease of using card payments within the app and highlights the attractive 50% discount offer. A clear call-to-action motivates viewers to opt for downloading the app, aligning with modern payment trends and enhancing user experience.