Simplifying U.S. ESTA Applications

GovAssist partnered with layered.video to create this engaging explainer video, part of a 10-video series showcasing their visa concierge services. Focused on the US ESTA process, this video combines intricate environments, textured scenes, 2D character animations, and precise UI elements to guide viewers through avoiding costly application rejections. Delivered under a tight deadline, this project contributed to a seven-figure sales success, highlighting the impact of clear, compelling storytelling.

The Challenge

GovAssist specializes in streamlining visa and travel documentation processes for applicants worldwide. They required an engaging explainer video to clearly communicate how their team assists users in accurately completing U.S. ESTA applications, thereby reducing errors and delays. The video needed to be both informative and compelling, ensuring users understand the value of GovAssist's expertise and concierge-level service.

The Solution

We produced a visually engaging 60-second explainer video that combines smooth character animations, detailed UI highlights, and clear step-by-step guidance. This approach effectively showcases GovAssist’s streamlined ESTA application assistance. By merging concise storytelling with an intuitive visual presentation, the video conveys the service’s value while maintaining a professional yet accessible tone. Delivered as part of a broader marketing initiative, this video reinforces GovAssist’s position as a trusted partner in hassle-free visa applications.