Medium iOS App Preview - A Low-FPS Cut-Out Approach

Medium partnered with layered.video to create an engaging iOS app preview, highlighting the platform’s core features while maintaining its signature cut-out animations and low-FPS aesthetic. This concise, App Store-compliant video seamlessly integrates in-app visuals, smooth transitions, and a carefully crafted rhythm to showcase Medium’s reading, publishing, and personalization features. Balancing Apple's strict guidelines—limiting videos to 15-30 seconds, requiring only in-app content, prohibiting device interactions, enforcing simple transitions, and ensuring content is suitable for all audiences—this preview distills Medium’s unique experience into an engaging and visually compelling showcase.

The Challenge

Medium required an iOS app preview that not only highlights the platform's core features but also reflects its unique cut-out animations and low-FPS aesthetic. The challenge was to create a 15-30 second video that complies with Apple's guidelines while capturing Medium's distinctive style.

The Solution

We produced a concise app preview that seamlessly integrates in-app visuals with Medium's signature animation style. The video effectively showcases reading, publishing, and personalization features, providing a compelling glimpse into the Medium experience.