Vertical Video is Reshaping Mobile-First B2B Campaigns

If you’re not producing vertical video for your B2B content in 2025, you’re missing where your audience is most active: on mobile.

With decision-makers scrolling LinkedIn, YouTube Shorts, and Instagram Reels on their phones, brands that optimize for vertical are winning attention and driving leads faster.

This isn’t just a social trend—it’s a strategic shift. Whether you’re running paid campaigns, sharing case studies, or producing corporate promotional videos, vertical formats convert better on mobile.

Why Vertical Video Works So Well on Mobile

The numbers speak for themselves:

• 75%+ of B2B video views now happen on mobile.

• Vertical videos take up 100% of screen space—no distractions.

• Platforms like LinkedIn and YouTube prioritize vertical formats in mobile feeds.

And beyond algorithms, it’s about frictionless experiences. Decision-makers don’t want to rotate their phones or squint at horizontal crops. Vertical is native.

For corporate video production companies and in-house teams alike, adapting to this format means reaching your audience where they’re most likely to take action.

Where Vertical Video Belongs in B2B Funnels

Vertical video isn't just for brand awareness. It drives performance across the entire funnel:

✔ Top of Funnel: Short-form video content introducing brand POVs, product teasers, and thought leadership clips.
✔ Middle of Funnel: Mini-case studies, product highlights, explainer videos that feel personal and direct.
✔ Bottom of Funnel: Personalized vertical walkthroughs or quick proposal summaries sent via LinkedIn DMs or email.

Used right, vertical video supports outreach, retargeting, nurture campaigns, and even post-sale onboarding—especially when distributed through mobile-first platforms.

Creating High-Impact Vertical Video Content

Vertical video isn’t just a crop—it’s a creative shift. Here’s how to make it work:

✔ Design for sound-off viewing – Use motion graphics, captions, and kinetic text to communicate clearly.
✔ Keep pacing tight – Short-form content performs better when edited for rhythm and energy.
✔ Brand subtly – Use clean logos and colors that don’t overpower.
✔ Repurpose longer assets – Turn landscape corporate videos into engaging vertical cutdowns.
✔ Shoot natively when possible – Framing and storytelling feel more natural when captured vertically.

Vertical Video + Paid Campaigns = Performance

One of the best uses for vertical video? Paid media.

✔ LinkedIn Ads – Short-form, silent videos targeting specific industries or job titles.
✔ Instagram & Facebook Reels – Corporate culture videos and quick product overviews.
✔ YouTube Shorts – Keyword-rich, searchable content for problem-aware leads.

These formats benefit from lower CPCs, better view rates, and higher completion compared to horizontal.With a clear CTA and tight motion design, vertical video becomes not just a trend—but a direct revenue lever.

At layered.video, we produce vertical video content tailored for B2B goals—whether it’s awareness, engagement, or conversion.