Why Explainer Videos Are Still the Highest-Converting Asset for SaaS Brands

SaaS buyers are overwhelmed. New tools launch daily, each promising to solve problems better than the last.To cut through the noise, successful brands are still turning to the most effective weapon in their marketing arsenal: the explainer video.

In 2025, explainer videos remain the highest-converting asset for SaaS companies because they do what long copy and static visuals cannot. They simplify, educate, and convert—fast.

Let's break down why explainer video production continues to drive growth for SaaS brands and how you can leverage it.

Why Explainer Videos Work So Well for SaaS

✔ They simplify complex ideas: SaaS solutions are often intricate. Explainer videos break them down visually, making benefits instantly understandable.
✔ They build credibility quickly: A polished, professionally produced video signals that your brand is serious and trustworthy.
✔ They boost engagement: Pages with explainer videos keep visitors longer and reduce bounce rates dramatically.
✔ They drive conversions: Research shows websites with explainer videos can increase conversions by up to 80 percent.

Explainer videos transform "What does this company do?" into "I need this solution"—and that is pure gold in SaaS sales funnels.

Essential Elements of a High-Converting SaaS Explainer Video

A great corporate video isn’t just about flashy visuals. It’s about clarity and strategy.

✔ Clear, client-first messaging: Focus on your customer’s problem, not your features.
✔ Concise length: The sweet spot is 60 to 90 seconds. Get in, deliver value, and get out.
✔ Strong script and voiceover: The script should be sharp and easy to follow. A professional voiceover can enhance credibility.
✔ Motion graphics and animation: Animated SaaS videos help illustrate software benefits that can’t easily be captured with real footage.
✔ A compelling CTA: Tell viewers exactly what to do next—sign up, book a demo, download a trial.

At layered.video, we specialize in building explainer videos that aren’t just pretty but engineered to convert.

Where to Deploy Your SaaS Explainer Videos

Maximize the impact of your explainer video by embedding it strategically across your marketing channels:

• Homepage hero section: Immediately engage new visitors.

• Landing pages for campaigns: Increase conversion rates for paid traffic.

• Demo request or free trial pages: Reinforce value right before key conversion points.

• Email marketing sequences: Add them to onboarding or nurture flows.

• LinkedIn ads and sponsored posts: Use short clips or trailers linked to the full video.

SaaS brands that treat explainer videos as core assets, not side projects, see better results across the funnel.

Common Mistakes to Avoid

✔ Overcomplicating the message: Focus on one core benefit, not ten.
✔ Skipping professional production: DIY videos often hurt credibility more than help.
✔ Ignoring mobile optimization: Make sure your video loads fast and plays smoothly on phones.
✔ Neglecting SEO: Host on YouTube, add keyword-rich descriptions, and embed with schema markup.

Remember, an explainer video isn’t a "nice to have" for SaaS—it’s often the first and most critical touchpoint with potential customers.